"New brain imaging technologies have motivated neuroeconomic studies of the internal order of the mind and its links with the spectrum of human decisions from choice among fixed gambles to choice mediated by market and other institutional rules. We are only at the beginning of the enterprise, but its promise suggests a fundamental change in how we think, observe, and model decision in all its contexts."
Vernon Smith -
2002 Nobel Laureate in Economics, in his Nobel lecture "Constructivist and Ecological Rationality in Economics"
Currently Professor of Economics and Law at Chapman University School of Law