■ Executive in Residence ■
John Howkins
2014 Executive in Residence
BA in International Relations. Keele University, Staffordshire, UK
AA (Dip) in Urban Design. Architectural Association School of Architecture, London, UK



John Howkins is the Drucker School of Management’s 2014 Executive in Residence. One of the first great thinkers to define the creative economy, he first published his ideas on creativity and innovation in The Creative Economy in 2001, revised 2013.

His work addresses how new ideas – not money or machinery – are the greatest source of value creation in today’s global business environment. The creative economy is revitalizing manufacturing, services, retailing, and the entertainment industries and is changing where people want to live, work and learn – where they think, invent and produce. The creative economy, according to Mr. Howkins, is based on a new way of thinking and doing, with the primary inputs being individual talent and skill.

Mr. Howkins has worked in over 30 countries advising global corporations, international organizations, governments, and individuals. His media career spans TV, film, digital media, publishing and consulting with companies including HBO and, from 1982 to 1996, Time Warner. He is a former chairman of the London Film School and is a former Executive Director of the International Institute of Communications, an independent, non-profit membership organization that focuses on critical policy and regulatory issues in telecom and media.

He is Deputy Chairman of the British Screen Advisory Council (BSAC). He is a Member of the United Nations UNDP Advisory Committee on the Creative Economy and a Council Member of the UK Arts and Humanities Research Council (AHRC).  He is also a former Chairman of CREATEC, Tornado and BOP Consulting.

Current Publications

  • Understanding Television
  • Communications in China
  • New Technologies, New Policies
  • Four Global Scenarios for Information
  • CODE
  • The Creative Economy



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