MGT 514 - Marketing Management

EMBA Core Course

 

Students will be provided with a solid grounding in the basic principles and practices of marketing including:

  1. The purposes of and concepts underlying marketing
  2. Market definition and analysis
  3. Description of the marketing methods as they relate to product management, pricing, promotion, and distribution

Teaching methods will be a mix of lectures, class discussions, and case analyses.

 

 

2014 Claremont Graduate University 1021 North Dartmouth Ave., Claremont, CA 91711 (909) 607-7811