MGT 550 -  Strategy

 

Recent work on strategy challenges the notion of sustainable competitive advantage derived from industry analysis, product market portfolio selection, and their resource allocation.  Although these concepts, tools, and techniques are useful, their durability and value need to be assessed in a world of intense global competition and instant communication, where competitive advantage may not be sustained for long.  Success also depends on outpacing competition, creating new industry boundaries, making new competitive rules, and stretching and leveraging available resources and capabilities.

 

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