MGT 623 -  Global Business Strategy

 

This 4-unit course examines selected topics in formulating business strategy in a global setting.  It is scheduled in two parts - a weekend at the Drucker School and a week at Templeton College, Oxford, in the United Kingdom.

In this course we examine global strategy issues.  We begin with the forces that determine the international competitiveness of a firm and industry.  This analysis leads us to further examination of nation-specific, region-specific, industry-specific, and firm-specific factors that determine competitiveness.  To deepen our understanding of this theoretical framework we will look at several key European countries and analyze their economies, institutions, industries and firms.  We then develop a basic conceptual framework to formulate business strategy in a global setting.  The Oxford lectures are designed to provide depth into selected topics such as knowledge management, marketing and branding in a global setting.

 

 

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