MGT 624 -  Asian Markets


The objective of this course is to develop the ability to formulate the effective entry strategy to the Asian market, particularly focusing on the Japanese market. It is becoming increasingly important for U.S. firms to compete successfully in their international rival's home markets in order to remain competitive in the U.S. and the global market. This course examines the economic and structural environments, including institutional settings, regulations, and business practices, which foreign companies face when they enter the Asian and Japanese market.

 

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