Paul Zak from Claremont Graduate University’s Center of Neuroeconomic Studies discusses his research in trust. The Center for Neuroeconomic Studies is one of only five such labs in the world; the center studies the brain and how our physiology affects our desire to spend money and thus, participate in the economy.

Zak was recently awarded a $1.5 million grant from the John Templeton Foundation to continue similar research in virtuosity.