Students are invited to attend a guest presentation during MGT 331: Strategic Brand Management
Wednesday April 22
5:30 – 6:45 pm
Guest speaker will be John Coan, the Director of Business Development at Daymon Worldwide.
Daymon Worldwide is the world's leading Private Label Broker and Consumer Events expert (see www.Daymon.com). Mr. Coan will speak about the world of private labels, the branding of fast moving consumer goods, the impact the current economic recession is having on brands in general, and will offer insights into new product development in the fast moving consumer goods industry.