Event Detail

Drucker Business Forum: Inside Google and the Future of Media

Thursday, November 12, 2009

Thursday, November 12, 2009

GOOGLED: The End of the World As We Know It

Ken Auletta, Media Columnist, The New Yorker in conversation with Judy Muller, Journalist and Professor of Journalism, Annenberg School, USC
Co-presented by KPCC

Breakfast 7:45 A.M. TO 8:30 A.M.
Forum 8:30 A.M. TO 9:30 A.M.

630 West Fifth Street, Downtown Los Angeles $20 at the door
RSVP by November 11 to ted@druckerbusinessforum.org


“America’s premier media critic…no other reporter has covered the new communications revolution as thoroughly as Auletta” – Columbia Journalism Review

Ken Auletta has written the “Annals of Communications” column for The New Yorker since 1992. He is the author of ten books, including four national bestsellers. These include Three Blind Mice: How the TV Networks Lost Their Way, Greed and Glory on Wall Street: The Fall of the House of Lehman, and World War 3.0: Microsoft and Its Enemies.

With unprecedented access to Google’s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses—from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.

Using Google as a stand-in for the digital revolution, Auletta gets inside Google’s closed-door meetings and paints portraits of Google’s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with—and against—them.

Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results—
Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX.

Google CEO Eric Schmidt tells Auletta his company is poised to become the world’s first $100 billion media company. Yet there are many obstacles that threaten Google’s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google’s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street.

Distilling the knowledge accrued from a career of covering the media, Auletta offers insights into what we know, and don’t know, about what the future holds for the imperiled industry.

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