Event Detail

Marketing Strategy Guest Speaker

Monday, March 08, 2010

 

Marketing Strategy Guest Speaker:


Bettina Sherick, VP of International Digital Media
20th Century Fox International


Monday, March 8
7 – 8:30 p.m.
Burkle 14

Professor Jenny Darroch’s “Marketing Strategy and Planning” class (Mgt. 352) will host guest speaker Bettina Sherick, a Drucker School alumna.

As Vice President of International Digital Marketing for 20th Century Fox International, Sherick oversees the film giant’s Internet and mobile marketing strategies, as well as digital marketing content development for the international theatrical businesses. Under her guidance for the past nine years, 20th Century Fox International has actively pursued the digital space as a marketing medium.

The class will be open to everyone at Drucker!

For more information, contact Professor Jenny Darroch at jenny.darroch@cgu.edu



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