Bettina Sherick, VP of International Digital Media
20th Century Fox International
Monday, March 8
7 – 8:30 p.m.
Professor Jenny Darroch’s “Marketing Strategy and Planning” class (Mgt. 352) will host guest speaker Bettina Sherick, a Drucker School alumna.
As Vice President of International Digital Marketing for 20th Century Fox International, Sherick oversees the film giant’s Internet and mobile marketing strategies, as well as digital marketing content development for the international theatrical businesses. Under her guidance for the past nine years, 20th Century Fox International has actively pursued the digital space as a marketing medium.