Join us for a Drucker School Speaker Series presentation
Consumer Perceptions of Corporate Responsibility Activities: Ethical Consumerism and the CSR Halo Effect
with N. Craig Smith,
INSEAD Chaired Professor of Ethics and Social Responsibility
Friday, January 28th, 2011
11:00 am—12:30 pm
N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD, France and the Academic Director of the Corporate Social Responsibility and Ethics Research Group in the INSEAD Social Innovation Centre.He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School.His current research examines ethical consumerism/consumer activism, marketing ethics, deception in marketing, stakeholder engagement, and strategic drivers of corporate responsibility/sustainability.His recent research publications appear in Business Ethics Quarterly, California Management Review,Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing and Sloan Management Review.
He has two recent books: Mainstreaming Corporate Responsibility (with Lenssen; Wiley, 2009) and Global Challenges of Responsible Business (with Bhattacharya, Vogel and Levine; Cambridge University Press, 2010). He consults with various organizations on business/marketing ethics and corporate responsibility/sustainability, and serves on the Scientific Committee of Vigeo, the Advisory Board of Carbon Clear, and the Ethics Advisory Board of SNS Asset Management.
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