The School or Arts & Humanities (SAH) and The Peter F. Drucker & Masatoshi Ito Graduate School of Management
Invite you to welcome to CGU
Our 2011-2012 Arts Management Visiting Professor
April 11th 4:30-6 pm
The Drucker School
Learn about the fall 2011/spring 2012 Arts Management Seminar:
ARMGT 355: The Community Formerly Known as the Audience I: Adapting arts organizations in an era of infinite choice
The cultural landscape is being reshaped as an explosion of choice and accessibility transforms the way people use culture. We are shedding a cultural business model based on scarcity and a need to get the word out through limited distribution pipes to one in which seemingly infinite choice overwhelms the consumer. Changes in the cultural model require not just a rethinking of the product, but a reconsideration of institutional process, resources and relationship with community. Institutional transparency, building a culture of tolerance for failure, and rebalancing control of how the community functions are all essential.
This course will explore the changing dynamics of audience/community/institutional interaction and changes in cultural institutional culture that are necessary to thrive in the 21st century. This course will be in the form of three intensive seminars in both the fall and spring semesters with a practical project in community interaction built around Pacific Standard Time, a project involving 70+ cultural institutions in Southern California attempting to tell the history of Southern California art between 1945 and 1980. Students will have the opportunity to conceive and build audience engagement projects in around Pacific Standard Time events.
- This course will satisfy the Research Tool requirement.
- Please RSVP before April 7th: email@example.com
Douglas McLennan is an arts journalist and critic and the founder and editor of ArtsJournal.com, the leading aggregator of arts journalism on the internet. Each day ArtsJournal combs through more than 200 publications worldwide and posts links to the best cultural stories. The New York Times says that "ArtsJournal.com has added something important to cultural discourse." The Boston Globe calls ArtsJournal a "must read" for anyone with an interest in the arts. Prior to starting ArtsJournal, Mr. McLennan was arts columnist and music critic for the Seattle Post-Intelligencer.
A former concert pianist, he has a Master's degree in music from the Juilliard School in New York. He has performed in Asia, Europe and North America and lived and worked in Italy and in China, where he spent a year as artist-in residence at the Central Conservatory in Beijing. He has written on the arts for numerous publications, including as music critic for Salon.com, and for Newsweek, The New York Times, the Los Angeles Times, Wall Street Journal, and the London Evening Standard. He has been a music critic for National Public Radio's All Things Considered, and is a contributor to the new edition of Baker's Biographical Dictionary of Popular Musicians.
He is a frequent lecturer on arts and cultural issues. He is a recipient of several awards for arts criticism and reporting, including a National Arts Journalism Program Fellowship at Columbia University and a Deems Taylor/ASCAP Award for music journalism. He was recently named one of 100 Outstanding Graduates of the Juilliard School for the school's centennial. He writes the blog Diacritical (www.artsjournal.com/diacritical) and Tweets as @AJDoug.