Event Detail

Drucker Career Seminar: Branding You

Friday, April 06, 2012


Join us for a Drucker Career Seminar: 

"Branding You"

Presented by Sasha Strauss of Innovation Protocol and hosted by The Drucker School Office of Career Management


Friday, April 6, 2012  

1:00  - 3:30 PM

Burkle Building (Room TBD)


Students and alumni are encouraged to attend


Registration is required, space is limited




Learn more about the workshop and about the featured speaker below:


Branding You / Personal Branding

Products are brands. Services are brands.  And yes, people are brands.  You are your own brand steward - you decide who you matter to and why.  You control how you're perceived by those you know AND those you've yet to meet. We'll discuss how branding applies to individuals and how you can build your own personal, influential identity.  This seminar is presented annually at the world's most prestigious business schools and is right for audiences young and old - only an interest in branding you is required.  Some of the personal brands we'll cover include Steve Jobs, Steve Ballmer, Oprah, Marilyn Manson, and Michael Jordan.   


Biographical Information


Managing Director, Innovation Protocol, Professor, University of Southern California

Clients, agencies, media and academic institutions call upon Sasha Strauss' award- winning forums worldwide, from Romania to China, Switzerland to Mexico. Media channels like National Public Radio (NPR), Forbes and The Wall Street Journal seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s. He has keynoted with notable speakers such as Magic Johnson, Tony Hsieh, Frank Gehry, Biz Stone and Simon Sinek.


With over 17 years in strategic brand development, Mr. Strauss has built brands at the world’s leading advertising, PR, marketing and branding agencies.


In 2006, Mr. Strauss founded Innovation Protocola brand strategy consulting firm that exclusively serves innovators. As the Managing Director, Mr. Strauss leads a team of 30 strategy consultants that serve clients such as Warner Bros, Johnson & Johnson, Korn/Ferry International, ADP, Evite and PayPal. Innovation Protocol also allocates 10% of the company's brand development services to non-profits, with millions of dollars in philanthropic work being delivered since the firm’s founding.


When not supporting Innovation Protocol’s international clientele, Mr. Strauss teaches graduate brand strategy at USC’s Marshall School of Business and Annenberg School for Communication. After only five years of teaching, both courses have a year waiting list and remain the most impacted courses in both programs. On the other side of town at UCLA’s Anderson School of Management, Mr. Strauss is an Executive in Residence, coaching EMBAs in corporate and professional brand development. Via these professorial roles, Mr. Strauss also teaches at preeminent graduate programs such as MIT Sloan and The Johnson School at Cornell.


Mr. Strauss holds a bachelors degree from UC Irvine, a masters in strategic corporate communication management from USC and an executive business management degree from UCLA's Anderson Graduate School of Management.


Mr. Strauss is a certified Toastmaster, an Entrepreneur’s Organization leader, a Big Brother (mentor), and an Eagle Scout.

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