Twitter, Facebook, Instagram, Tumblr, Pinterest, LinkedIn, Vine, YouTube… these are just a few of the Internet platforms changing the way businesses communicate with customers. However, few operations have the expertise to develop and carry out smart social media marketing strategies. The challenge to craft the right approach can be daunting, especially to small businesses, leading them to take on more than they can handle or to give up altogether. Are you facing this dilemma? Sasha Strauss, founder and managing director of Innovation Protocol, is at the forefront of brand development and advises organizations how to incorporate strategic use of social media in their business plans. Join us as he shares his ideas with Lawrence Crosby, dean of the Drucker School of Management, at our Crawford Family Forum. Bring your questions and get some savvy advice from the experts.
Sasha Strauss: founder and managing director, Innovation Protocol, a consulting firm that focuses on innovative strategies to build and develop brands; professor of brand strategy in the USC Marshall School of Business and the UCLA Anderson School of Management. @SashaStrauss
Lawrence Crosby, PhD: dean and professor of management, Drucker School of Management at Claremont Graduate University. @DrLarryCrosby
7:45am - Light breakfast/Doors open
8:30am - Program
The Crawford Family Forum
474 South Raymond Avenue
Pasadena, CA 91105
Admission is FREE, but RSVPs are required.