Published on Tuesday, April 17, 2012
[From the CGU Office of Communications]
A team of students from three of the Claremont Colleges has won top honors in the 22nd annual Henry R. Kravis Concept Plan Competition for creating a line of t-shirts using exotic fabrics from around the world.
The annual award, hosted by Claremont Graduate University's Peter F. Drucker and Masatoshi Ito Graduate School of Management, recognizes Claremont Colleges students or alumni who develop a business plan that exemplifies the competitive nature, flair, and general aptitude required of an entrepreneur in today’s world.
A total of $10,000 was awarded to this year's winners and finalists.
The top prize of $4,500 goes to students Jeff Steitz, Thomas Carey, Madeleine Busacca, and Emmy Perez for their company Serengetee. The company, which started out of Steitz's dorm room, makes custom, special order t-shirts featuring colorful international fabrics. Customers can design their own shirts online by choosing from scores of fabrics from more than 25 countries. Serengetee donates 50 percent of its profits to global charities.