This survey course explores the theories, processes, and practices behind strategic planning and decision-making in arts and cultural organizations today. Practical applications will focus on developing concrete strategies and plans for managing arts and cultural organizations, including business plans and organizational development , managing boards, fund-raising, human resources, facilities, program development including arts education programs, community collaborations, and effective evaluation. Focus on specifics types of arts and/or cultural organizations will depend upon the interest of the individual students in the course.
"What is art good for?" is a question that is increasingly posed in public policy circles when the subject of public funding of the arts is raised. Those interested in seeing increased support and development of arts and culture in society - whether through public or private means - are often hard pressed to articulate a satisfactory response. Those with a strong interest in the arts are often inexperienced in the public policy sphere. This course is a critical examination of the theories, concepts, models, and practice of arts and cultural policy. It examines the development of both informal and formal public policies in arts and culture and the theoretical and practical challenges that present themselves in the arts and cultural policy process from agenda setting and formulation to implementation, evaluation, and analysis. The course is designed to provide students with an understanding of the role of policy in the area of arts and culture with a view towards developing their ability to formulate effective policy applications and solutions.
The Arts Consulting Practicum is a 4 units capstone experience for the second year of the Arts Management program. Students will be partnered with a local art or cultural nonprofit organization, which will provide the student with a project, problem or challenge to be solved, with goals and objectives. Students will be partnered according to their professional backgrounds and interests if possible and will integrate arts management skills learned through the program to provide 100 hours of consulting with the support of a faculty advisor. The project will culminate in a final paper and public presentation.
This course focuses on individual, organizational, and societal issues raised by Peter Drucker and explores their implications in different functional areas of management. It is intended to offer a broad overview on the major works of Peter Drucker while also providing vertical depth of analysis in one of the functional areas. This course is offered as a 14-week MBA course for entering students. Each three-hour class session is taught by a Drucker faculty member with a distinctive focus based on the faculty’s expertise.
MGT 328 Finance & Accounting for Non-Profits
Objectives of the course include: expanding awareness of the similarities and differences between financial management of profit-seeking firms and not-for profit firms; understanding the scope and importance of financial management responsibilities within an arts organization; understanding the techniques of day-to-day financial management, with particular emphasis on budgeting, financial statements, internal controls and decision making; developing a thorough understanding of funds accounting and of financial analysis; and providing a useful set of tools for an emerging arts manager, regardless of art form or professional specialty.
This course examines the process of strategic marketing management and considers its role within organizations. It presents the fundamentals of the marketing concept and considers the relationship between the marketing concept and other concepts such as innovation and entrepreneurship. The course considers tools and methods used to examine marketing environments, understand consumer and organizational buying behavior, segment markets and position products, develop new products, manage existing products and promote, price and place products.
The purpose of this course is to provide students with a foundation of the fundamental skills they will need to understand, diagnose, and manage organizational behavior in order to attain the organization’s mission more effectively. We will conduct structured classroom exercises geared toward discovering your own strengths and their potential for optimizing your contribution to an organization.