Ireesh Lal, Arts Management

Photo of Ireesh LalDuring my first year in the M.A. in Arts Management program at Claremont Graduate University, I am pleased to say that I have learned so much applied knowledge. I regularly take what I learn in class and apply it to my work as a Social Media & Digital Marketing consultant for the LA County Arts Commission. With 10 years experience working with Start-Ups in the Internet Industry, I hope to apply the knowledge I gained from working with technology, media & other enterprise companies to the Arts sector.

My introduction to the Arts came as a trumpet player, learning through the public school’s music education program. Eventually, I received a B.M in Jazz Studies along with a B.S. in The Music Industry from the University of Southern California. During my senior year at USC, I was fortunate to have been offered a recording contract from Geffen Records, while also working as a Music Supervisor for a company called Threshold Entertainment on their feature film, “Beowulf”.

Currently, I am a recording artist on Six Degrees Records (Fontana/Universal Music Group) with a band called Lal Meri. The debut album reached #38 on iTunes Top Albums chart in March of 2009, after receiving a very favorable review on NPR’s “All Things Considered”. Other recent highlights include an interview I gave on PRI’s “The World”, a featured live performance on KCRW’s “Morning Becomes Eclectic”, and placement in TV show, “CSI Miami”.

In addition to music endeavors, I have worked in the Internet and Digital Marketing industry with a few different start-ups for the past decade. One of my goals that I hope to apply my M.A. in Arts Management degree is to update & develop a New Media and Digital Marketing department within the LA County Arts Commission. As this sector becomes more important and relevant to all industries, I want the Arts in Los Angles to stay ahead of the curve. Applying the entrepreneur spirit & drive for innovation that I experience while working with Bay-area technology companies is something that I am excited to bring to the Arts sector.

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