ARTS & CRAFTS
FILM & VIDEO
VISUAL PERFORMING ARTS
The creative economy is comprised of industries that rely upon intellectual property and knowledge workers to drive new product development, new business models, and new content. The Drucker School is investing in courses and partnerships to position itself as a leader in this industry space.
The Drucker MBA program aims to develop a generation of business professionals with the strategic leadership and business management skills to meet the complex needs of the creative economy.
With our location in Southern California, an incubation and development engine for firms in the creative industries, you will be closely connected to creative industry firms and their support industries.
Through strategic partnerships with these firms, the Drucker School will offer you access to a wide range of opportunities:
Exposure to executives and professionals servicing firms that work in or serve this sector
Opportunities to collaborate on research and production projects
Understanding of the interaction between creative and business domains and the political, economic and cultural contexts in which the creative industries operate
Insight into the challenges confronting creative industries and how to deploy creative thinking alongside traditional business expertise to generate growth and value
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