A first of its kind program, this innovative MA is designed for a new generation of artists looking for the entrepreneurial acumen that is necessary today to build a sustainable creative practice and professional life in the arts.

The new program merges studio practice from CGU’s art program with coursework in the business, markets, history and theory of art, as well as core courses in finance, accounting, law, and marketing. Students maintain a fine art practice while learning broadly transferable business and management principles and techniques. In contrast to a conventional art degree such as an MFA, candidates for this degree pursue an entrepreneurship sequence, capped by the Startup Studio—a course in which creative initiatives are pitched to panels of artists, arts professionals, business leaders, and entrepreneurs from the Los Angeles community.

Understanding the culture of the studio, and the kind of work, planning, and management required to engage in ambitious artistic projects, either at large scale or over long periods of time, is more necessary today than at any time before.

Program Highlights
  • Gain core competencies in art business, from finance to strategy to marketing.
  • Learn from professionals in L.A.’s arts and cultural community.
  • Attend in-person classes, events, and programs in downtown Los Angeles.
  • Access your personal studio in the Art Building alongside other graduate art students.
  • Participate in group shows with students in the MFA program.

Program at a Glance

UNITS
48 units

ESTIMATED COMPLETION TIME*
1.5 years

*This estimate assumes full-time registration and pursuit of the degree. Actual completion times will vary and may be higher, depending on full- or part-time course registration, units transferred, and time to complete other degree requirements.

COURSES BEGIN
Fall

DEGREE AWARDED
MA in Art Business & Fine Art

Featured Courses

ARMGT 309
Startup Studio

The capstone to the Art Business entrepreneurship sequence in which teams of students develop and pitch ideas for new ventures to panels of investors and arts and culture leaders.

MGT 321
Marketing Management

Examines the process of strategic marketing management and provides tools and methods to examine marketing environments, understand consumer and organizational buying behavior, develop and promote new products, manage existing products, and more.

ART 328
Installation: Dialog with Space

Critically investigates the definition(s) of installation art through the practice of art making and critique, with a focus on history, methodology, and theory.

ART 345
Ideas in Contemporary Art

Explores different historical and theoretical trends that inform contemporary art making.

ART 301
Independent Studio

Graduate-level studio course in which students meet one-on-one with core faculty to discuss the student’s work.

ARTBUS 317
Finance & Accounting for Creative Industries

Explores basic rules governing the preparation of financial statements in the creative industries, the flexibility that exists within these rules, the possible incentives of management to make choices from within these rules.

View All Courses

Field Study

Field study travel introduces students to emerging and established art markets, and provides behind the scenes access to artists, art businesses, arts organizations, and leaders in the field. The trips are designed to accelerate the formation of international networks and ensure familiarity with the complexity of the international arts landscape.

View recent international itineraries:

Past global destinations include:

  • Singapore
  • Hong Kong
  • Shanghai
  • Beijing
  • Seoul
  • Tokyo
  • Mexico City

Past destinations within LA include:

  • Institute of Contemporary Art, LA
  • Museum of Contemporary Art, LA
  • The Broad
Capstone Sequences

Every CBMArts student completes a capstone sequence, which is the culmination of your degree, synthesizing everything that you have learned throughout the program. It is also designed as a bridge to your professional life, serving as a powerful demonstration of the skills you’ve developed at CGU as you enter or continue your work in the arts and cultural field. Each capstone sequence comprises both course work and a final project or deliverable that stems from your own intellectual and creative pursuits.

Students in the Art Business and Arts Management programs may complete their degree requirements through any sequence below. (At this time, interfield students are required to follow the Entrepreneurship Sequence.)

Curriculum

Semester 1
Installation: Dialog with Space
Survey of Contemporary Art
Finance & Accounting for Creative Industries
Marketing Management
Art Business or Arts Management Dynamics
Creative Industries Colloquium

Semester 2
Installation: Context Power & Placement
Independent Studio
Ideas of Contemporary Art
Markets Elective or Management Elective
New Venture Creation or Social & Cultural Entrepreneurship
Gallery/Studio Management

Semester 3
Legal Foundations for Creative Industries
Startup Studio
Marketing Elective
Transdisciplinary Studies Course

Faculty & Research

  • David Amico profile image

    David Amico

    Professor of Art
    Chair, Art Department

    Research Interests

    Art, Painting

  • Kibum Kim profile image

    Kibum Kim

    Partner, Commonwealth and Council

    Research Interests

    Art Market Dynamics, Comparative Art Markets

  • Rachel Lachowicz profile image

    Rachel Lachowicz

    Professor of Studio Art

    Research Interests

    Conceptual practices in feminism, materiality, and social politics

  • David Pagel profile image

    David Pagel

    Professor of Art Theory and History
    Roland Reiss Endowed Chair in Art

    Research Interests

    Art, Art media, Painting, Contemporary Art, Art Criticism, Museums and Creativity

  • Alma Ruiz profile image

    Alma Ruiz

    Senior Fellow, Center for Business & Management of the Arts

    Research Interests

    Contemporary Latin American Art, Exhibition Making & Managing​

  • Hovig Tchalian profile image

    Hovig Tchalian

    Assistant Professor of Practice

    Research Interests

    Organization theory, Entrepreneurship and Innovation, Market Emergence, Discourse and Text Analysis, Computational Methods

Request information about the Art Business & Fine Art program

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Jill Steggall

Assistant Director of Admissions
T: 909-607-7811
E: jill.steggall2@cgu.edu