The Master of Science in Marketing Analytics (MSMA) is a fast-track degree that equips you with in-depth expertise in marketing analytics, allowing you to contribute to business value by supporting marketing decision-making.

Business analytics and marketing management are integrated into the curriculum. As an MSMA student, you will discover how to identify relevant sources of data and the tools most appropriate for data analysis, as well as demonstrate competence in the application of marketing software programs and the effective presentation and visualization of data findings. Assignments are designed to teach you to communicate a business case to decision-makers effectively, both verbally and in writing. You will also receive training in project management, learning to work in a team, and how to effectively utilize team strengths for problem-solving.

Program Highlights
  • The MSMA is a flexible program that can be completed in two semesters (one academic year) on a full-time basis or four semesters (two academic years) on a part-time basis.
  • The MSMA is ideal for students who are looking to transition careers or who are looking to expand their knowledge in either marketing or analytics. Candidates range from recent college graduates to those with several years of work experience.
  • A hands-on learning environment with small, diverse classes and a 10:1 student–faculty ratio affords you personalized career direction from faculty and professional connections.
  • You will learn to implement rigorous marketing practices and analytic techniques, as well as create reports and presentations that make you stand out as an analytics professional.
  • You will have opportunities to gain real-world experience through your project in Applied Interdisciplinary Strategy.
  • The MSMA degree prepares you for a career in marketing and analytics, such as social media analyst, market researcher, demand forecaster, sales planning optimization specialist, pricing analyst, or retail analyst.
  • Our MS in Marketing Analytics program is accredited by the Association to Advance Collegiate Schools of Business, the highest standard for business education.

Program at a Glance

UNITS
32 units

COMPLETION TIME
1–1.5 years

COURSES BEGIN
Fall

DEGREE AWARDED
MS in Marketing Analytics

Featured Courses

MGT 354
Applied Interdisciplinary Strategy

Applies the case method to provide practical experience in analysis and decision making in the solution of business problems.

MGT 324
Marketing Research

Introduces students to appropriate choice and design of marketing research, methodologies, and interpretation, and use and dissemination of marketing information.

MGT 377
Social Media Management

Focuses on the technologies shaping marketing, advertising, media, public relations, and communications and explores strategies of successful marketing organizations, both digital and traditional.

MGT 388
Business Analytics II

Offers practice in predictive modeling approaches to big data analytics using realistic data sets with business applications.

MGT 414
Marketing High-Technology Products and Innovations

Explores the rapid decision making and unique research tools in working with innovative products.

MGT 357
Managing Client Relations and Customer Experience Management

Familiarizes students with the art and science of developing, nurturing, and sustaining client relationships.

Curriculum

Core Courses
Introduction to Marketing Management (2 units)
Business Analytics I (4 units)
Business Analytics II (4 units)
Marketing Research (4 units)
Applied Interdisciplinary Strategy (4 units)

Electives
4 units of Analytics courses
10 units of Marketing courses

Faculty & Research

  • Jenny Darroch profile image

    Jenny Darroch

    Henry Y. Hwang Dean, Drucker School of Management
    Professor of Innovation, Entrepreneurship & Marketing

    Research Interests

    [Marketing] strategy, Innovation and entrepreneurship, Brand management, Knowledge management, Consumer behavior

  • Gary Gaukler profile image

    Gary Gaukler

    Associate Professor of Management

    Research Interests

    Analytics, Innovation, Operations, Management, Supply chain, Technology

  • Bernie Jaworski profile image

    Bernie Jaworski

    Peter F. Drucker Chair in Management and the Liberal Arts

    Research Interests

    Client Management, Leadership, Management, Marketing, Strategy

  • Michael Kamins profile image

    Michael Kamins

    Visiting Professor of Marketing

    Research Interests

    Marketing, Marketing Research

  • James Wallace profile image

    James Wallace

    Associate Professor of Accounting

    Research Interests

    Accounting, Finance, Financial statement analysis, Sustainability

Request information about the Marketing Analytics program

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Fernando Peña

Director of Recruitment
T: 909-607-7495 (Direct)
T: 909-607-7811 (Central Admissions)
E: fernando.pena@cgu.edu

Sean Gomez

Assistant Director of Admissions
T: 909-607-7583 (Direct)
T: 909-607-7811 (Central Admissions)
E: sean.gomez@cgu.edu