February 10, 2015

MTV.com covers economics Prof. Paul Zak’s experiment on generosity and Valentine’s Day

Have you been putting off procuring a gift for your lady this Valentine’s Day? Or, GASP, were you planning on just avoiding the whole deal like the dead-inside, listless Lone Wolf she fell in love with in the first place? Well, not only are you thwarting the happiness your GF would have felt upon cracking into that box of Whitman’s, you may be thwarting your own as well.

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