March 30, 2015

Uexpress cites psychology Prof. Allen Omoto’s research in column on how to recruit volunteers

When PTO presidents hang out the “Volunteers Welcome” sign, Sullivan advises showing would-be recruits what’s in it for them. Research by Claremont Graduate University psychology professor Allen Omoto finds that the more you align your activities with a volunteer’s interests, the more people you’ll get and the more productively they’ll pitch in.

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