Jorge Sá is an expert on Peter Drucker and Philip Kotler, founders of modern management and modern marketing, respectively (with whom he studied) and a former professor at AESE associated IESE, where he remains a visiting professor.
He was awarded the Jean Monnet Chair—the highest European academic award—by the Jean Monnet Foundation in Brussels. In addition, he has earned several distinctions, including Fulbright, Beta, Gamma, and Sigma fellowships.
Sá has published 25 books in 12 languages: English, Portuguese, Spanish, Mandarin, Russian, Ukrainian, German, Lithuanian, Thai, Korean, Norwegian and Iranian. He speaks English, French, German, Portuguese, and Spanish. Along with his academic work, he has served as private consultant, non-executive director, or taught in the executive programs of numerous multinational companies, including Coca-Cola, Shell, Unisys, IBM, Price Waterhouse, KPMG, Dun & Bradstreet, Accenture, Johnson & Johnson, Pfizer, Volkswagen Group, McDonald’s, and Merck.
His hobbies include history—he wrote several books on the lessons of military campaigns for management—and soccer. (He holds a degree as a professional soccer coach.)
Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage. Financial Times/Prentice Hall, 2005.
The Neglected Firm. Palgrave Macmillan, 2002.
The War Lords – Measuring Strategy and Tactics for Competitive Advantage in Business. Kogan Page, 1999
The (NON) Competitiveness of the European Union—Facts, Causes, and Solutions. Vida Económica, 2017.
Anergy—A Step-By-Step Approach to Avoid 2+2=3 for Multi-Business Corporations. Promoculture Larcier, 2015.
Peter Drucker on Entrepreneurship and Client Management