In today's landscape, customers think more about brands than products, as well as place greater importance on the benefits that a product provides rather than its features. Allen Weiss and Debbie MacInnis - CGU professors and leading experts on branding, brand benefits, and positioning - will discuss the importance of a benefits-based model and how your organization can adopt this […]
Whether you're considering a master's or doctoral program, Claremont Graduate University is dedicated to fostering academic excellence, critical thinking, and innovation. Join us to get personalized guidance and have your […]
Whether you're considering a master's or doctoral program, Claremont Graduate University is dedicated to fostering academic excellence, critical thinking, and innovation. Join us to get personalized guidance and have your […]
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