Rajiv Grover

Professor Rajiv Grover of the University of Memphis is the founder and president of PrecisED, Inc. (a Delaware Public Benefit Corporation) and the honorary distinguished professor at the school of management & entrepreneurship at Shiv Nadar University, India. He was the dean of Fogelman College of Business and Economics at the University of Memphis from 2007 to 2018. Prior to that appointment, he was the holder of the Terry Chair of Excellence and the head of the marketing department at the University of Georgia. He has taught at Penn State and the University of Pittsburgh, and has had visiting appointments at Johns Hopkins, Duke, and Stanford.

After over 40 years of business experience as an executive; consultant with Fortune 500 companies; holder of endowed chairs; an award-winning researcher and teacher; journal editor; and administrator; Grover has turned to steer organizations into making better decisions. He has developed the computer-based educational program Virtual Business and has written the book All the Business your CEO Would Love You to Know for effective and efficient cross-functional education of executives. He believes that many executives do not possess the stance to make sound decisions that impact multiple functions, stakeholders, and the environment. Though this is true for technologists and non-business specialists, it is also valid for many formally educated business professionals.

Some of Grover’s major accomplishments include the prestigious O’Dell award for the best paper in the Journal of Marketing Research (1992, granted to papers with maximum impact over the five years following publication in 1987), and the Hugh O. Nourse Outstanding MBA Teacher Award from the Terry College of Business, University of Georgia (1998).

He was cited by Business Week as the “Best MBA teacher” at The University of Georgia in 1999; received the Lifetime Achievement Award in Marketing Research from Frost & Sullivan, a global consultancy firm in the area of marketing research and intelligence (2007); and the Choice Award for Outstanding Academic Title for Handbook of Marketing Research in 2007.

All the Business Your CEO Would Love You to Know. 2019.

Co-edited with Marco Vriens. The Handbook of Marketing Research: Uses, Misuses, and Future Advances. Thousand Oaks: Sage Publications, 2006.

Theory and Simulation of Market-Focused Management. Dryden Press, 1995.

Ed. Journal of Market Focused Management 1, no. 1 (1996).