April 7, 2015

Drucker School Prof. Jenny Darroch talks to Adweek about why older women are the new it-girls of advertising

This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram, Twitter and the blogosphere before hitting The New York Times, Forbes and The Atlantic. At the center of all the attention was the face of the campaign: 80-year-old author Joan Didion.

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