February 8, 2016
Forbes looks at economics Prof. Paul Zak’s experiments into voter responses to political debates
In the two GOP debates of January 14 and January 28, a group of registered Republican voters were sitting in a Southern California lab with sensors hooked up to their torsos and fingers. The sensors were collecting six types of brain signals which, according to 10 years of published research by Dr. Paul J. Zak of Claremont Graduate University, have been shown to be 80% accurate at predicting whether or not a person is likely to take action after hearing a message.