March 1, 2016

Drucker School Prof. Jenny Darroch writes about marketing to millennials in the Huffington Post

So asked a recent client of mine when we were (yet again) talking about how to reach millennials.

When marketers talk about reaching millennials, they are talking about reaching people born between 1982 and 2000. In the USA, this group represents more than one-quarter of the population (or 83.1 million) and is larger than the baby boomer group of 75.4 million. Collectively, millennials in the USA spend $200 billion each year.

Read the article