The Master of Arts in Arts Management trains skilled administrators, executives, and entrepreneurs who understand what is needed to build and guide the next generation of creative industries.

As champions of culture and creativity, many arts organizations operate on a not-for-profit basis. But the commercial or asset-driven arts industries have always been of equal or greater importance, both as leaders in their fields and as economic engines for their growth and development.

A partnership between the Drucker School of Management and School of Arts & Humanities, the Master of Arts in Arts Management (MAAM) has been designed with this duality in mind. Spanning the spectrum from the visual and performing arts to media and entertainment, and from the nonprofit organization to the commercial creative enterprise, the Arts Management program produces administrators, executives, and entrepreneurs to face the management challenges within the evolving industries of theater, publishing, visual art, film, television, and music.

Program Highlights
  • The dual core of the Arts Management program consists of management courses like finance and accounting, marketing, organizational behavior, and economics of strategy—the fundamentals of any elite business education—coupled with Sotheby’s Institute’s signature courses in art and its markets.
  • After the first semester of study, students may choose to switch their degree program (from Art Business to Arts Management and vice versa) in order to take full advantage of the seven concentrations offered within the program.
  • The Arts Consulting Practicum capstone course enables you to gain experience as an arts consultant with such highly regarded cultural institutions as the Los Angeles County Museum of Art, Los Angeles Stage Alliance, and the Center for Cultural Innovation.

Program At a Glance

48 units

1.5 years

Fall | Spring

MA in Arts Management

Featured Courses

Creative Industries Colloquium

Provides students with an introduction to the curriculum concentrations offered in the program that may be pursued in subsequent semesters. 

MGT 321
Marketing Management

Examines the process of strategic marketing management and provides tools and methods to examine marketing environments, understand consumer and organizational buying behavior, develop and promote new products, manage existing products, and more.

Legal Foundations for Creative Industries

Provides an overview of major art law and business topics, including the U.S. legal system, contracts, intellectual property, artist rights, authenticity and title, First Amendment, business structures, and business challenges.

Theory & Practice of Institutional Leadership

Explores the theories, processes, and practices behind strategic planning and decision making in arts organizations, including management strategies, business plans, fundraising, human resources, facilities, and program development.

MGT 590
Managing Audience Engagement

Examines trends and experiments in audience engagement, including planning and implementation, technology-support systems, data management, analytics and data-driven decision making, impact measurement, and communications strategies.

Startup Studio

Offers students an open, collaborative environment in which to develop ideas and to learn from one another while completing their final MA capstone projects.

Areas of Concentration



Arts Management On Site
Learn from arts professionals and practitioners outside of Los Angeles in other global centers, such as Chicago, London, Portland, New York, and Austin.

Museum Studies: Curatorial Training
Take courses led by museum directors or curators held onsite as well as on CGU’s campus. Learn to develop the intellectual and scholarly mission of an exhibition, the selection of materials to exhibit, and the communication of this intellectual content to the museum’s audience.

Arts Consulting Practicum
The capstone of the program, the Arts Consulting Practicum puts you in the field. You work as a consultant with local and regional cultural institutions in positions that are often paid. You will analyze an institution’s workings and missions and report on your findings and recommendations. Recent consultations include:

The Master’s Project
Students in the Arts Management degree program may choose to complete their degrees with a Master’s Project rather than the consulting practicum. As is the Master’s Project for the Art Business degree, this is a project of your own design, and it is often directly related to your intended career path upon graduation. It can be completed individually or in small teams.

Beginning with workshops in the second semester, you generate ideas for arts initiatives, education programs, nonprofit startups, research reports, or other projects, which are then refined into proposals for the MP. From the project’s description to its final format, you or your team determine the shape and nature of the MP.

In the third semester, you take part in the Master’s Project Seminar, where you regularly share and critique participants’ projects as they move toward completion. At the end of the semester, every student or team submits a final deliverable (e.g. strategic plan, proposal, report, white paper, etc.) and gives an oral presentation of the MP to a panel of invited faculty, arts professionals, and leaders.

The MP is both the final academic assignment and the first piece of professional work in your future career.

Faculty & Research

  • Jonathan Neil profile image

    Jonathan Neil

    Director, Sotheby’s Institute of Art, Los Angeles

    Research Interests

    Modern and contemporary art, Architectural history, International art market, Critical writing/theory, History of photography

  • Jenny Darroch profile image

    Jenny Darroch

    Henry Y. Hwang Dean, Drucker School of Management
    Professor of Innovation, Entrepreneurship & Marketing

    Research Interests

    [Marketing] strategy, Innovation and entrepreneurship, Brand management, Knowledge management, Consumer behavior

  • Melody Kanschat profile image

    Melody Kanschat

    Executive Director, Getty Leadership Institute

  • Laura Zucker profile image

    Laura Zucker

    Executive Director, L.A. County Arts Commission
    Senior Fellow, Arts Management Program

    Research Interests

    Arts management, Nonprofits

  • Alma Ruiz profile image

    Alma Ruiz

    Senior Fellow, Sotheby's Institute of Art, Los Angeles

    Research Interests

    Contemporary Latin American Art, Exhibition Making & Managing​

  • Kibum Kim profile image

    Kibum Kim

    Program Director, Art Business

    Research Interests

    Art Market Dynamics, Comparative Art Markets

  • Amy Shimshon-Santo profile image

    Amy Shimshon-Santo

    Program Director, Arts Management

Where You Can Find Our Alumni

Request information about the Arts Management program

  • This field is for validation purposes and should be left unchanged.

Matt O’Connor

Assistant Director of Admissions
T: 909-607-1185 (Direct)
T: 909-607-7811 (Central Admissions)
E: Matthew.O'