The Master’s program in Arts Management offered in Los Angeles equips you with the tools to create, facilitate, and evaluate work in the visual and performing arts.

With applied skills in administration, finance, and programming, graduates of the Arts Management program emerge prepared for fulfilling careers in nonprofits and social enterprise, public agencies and foundations, arts collectives, and creative communities.

The MA in Arts Management program provides you unparalleled access to diverse leaders and institutions in LA’s thriving arts and cultural scene. Faculty from LA’s professional arts community complement the expertise of scholars from the School of Arts & Humanities, and the Getty Leadership Institute.

Program Highlights
  • Core courses provide a foundation in business and management skills essential to careers in the creative industries.
  • The personalized, seminar-style learning environment begins with coursework in art management dynamics, public policy, evaluation, marketing and communications, fundraising, and strategic planning. The core is fortified by elective courses and extracurricular programs that speak to your passions and career goals.
  • You also benefit from access to the full curriculum of the MA in Art Business.

Program At a Glance

UNITS
48 units

COMPLETION TIME
1.5 years

COURSES BEGIN
Fall

DEGREE AWARDED
MA in Arts Management

Featured Courses

ARMGT 410
Creative Industries Colloquium

Provides students with an introduction to the curriculum concentrations offered in the program that may be pursued in subsequent semesters. 

MGT 321
Marketing Management

Examines the process of strategic marketing management and provides tools and methods to examine marketing environments, understand consumer and organizational buying behavior, develop and promote new products, manage existing products, and more.

ARMGT 301
Legal Foundations for Creative Industries

Provides an overview of major art law and business topics, including the U.S. legal system, contracts, intellectual property, artist rights, authenticity and title, First Amendment, business structures, and business challenges.

ARMGT 350
Theory & Practice of Institutional Leadership

Explores the theories, processes, and practices behind strategic planning and decision making in arts organizations, including management strategies, business plans, fundraising, human resources, facilities, and program development.

MGT 590
Managing Audience Engagement

Examines trends and experiments in audience engagement, including planning and implementation, technology-support systems, data management, analytics and data-driven decision making, impact measurement, and communications strategies.

ARMGT 309
Startup Studio

Offers students an open, collaborative environment in which to develop ideas and to learn from one another while completing their final MA capstone projects.

Curriculum

Semester 1
Creative Industries Colloquium
Finance & Accounting for Creative Industries
Economics of Strategy
Legal Foundations for Creative Industries
Marketing Management
Intro to Art Business Dynamics
Arts Management On Site – Field Study Travel

Semester 2
Research & Evaluation for the Arts
Pre-Practicum or Social & Cultural Entrepreneurship
Arts Management On Site – Field Study Travel
Electives

Semester 3
Capstone: Startup Studio or Practicum
Fundraising 1
Electives

Sample Electives*
Foundations of Curating
Theory & Practice of Institutional Leadership
Performing Arts Management & Presenting
Arts Management Masterclass: Cross-Sector Solutions for the Arts
The Media Business
Advanced Topics: Art Collaborations
Research and Evaluation for the Arts
Strategic Communications for Art, Culture, and Media
Finance & Accounting for Nonprofits
Arts and Cultural Policy

*Elective offerings are subject to change from semester to semester as new electives are added and some electives are discontinued.

Arts Management On Site
Learn from arts professionals and practitioners outside of Los Angeles in other global centers, such as Mexico City, Cape Town, Shanghai, and Hong Kong.

Curatorial Training
During a series of three courses called “Curatorial Practices,” co-taught by Alma Ruiz and Irene Tsatsos, you will experience each stage of planning for, creating, and executing an exhibition.

An excerpt from the Foundations of Curating course syllabus:
What is a curator? What does a curator do? A broadly defined figure, the curator has become a selector and interpreter of the art in an exhibition. In museums, the curator conceives of the exhibition thesis; plays the role of producer, manager, educator, and organizer; and is responsible for wall text and labels, catalog essays, and other exhibition support content. The curator may be called upon to help with fundraising, to interact with the public and the press, and to lecture and conduct seminars. As the curator’s role expands so do the skills required to meet new challenges. This course takes students through the full life cycle of mounting and managing an exhibition, using as a textbook Adrian George’s The Curator’s Handbook, slide presentations by faculty of relevant exhibitions, and visits to and from professionals at area museums.

Arts Management Practicum
The capstone of the program, the Arts Management Practicum puts you in the field. You work as a consultant with local and regional cultural institutions in positions that are often paid. You will analyze an institution’s workings and missions and report on your findings and recommendations. Recent consultations include:

The Master’s Project
Students in the Arts Management degree program may choose to complete their degrees with a Master’s Project rather than the consulting practicum. As is the Master’s Project for the Art Business degree, this is a project of your own design, and it is often directly related to your intended career path upon graduation. It can be completed individually or in small teams.

This course covers the principles of entrepreneurship (e.g. managing process, value creation, teams, and growth) as well as various different entrepreneurial models (e.g. the lean startup, the “non nonprofit,” the “innovator’s dilemma”), all with an eye towards generating ideas for new ventures. Following a research-based approach, you are asked to identify opportunities, customers, and markets for new products, services, businesses, organizations, and initiatives.

Faculty & Research

  • Jonathan Neil profile image

    Jonathan Neil

    Director, Center for Business & Management of the Arts

    Research Interests

    Modern and contemporary art, Architectural history, International art market, Critical writing/theory, History of photography

  • Jenny Darroch profile image

    Jenny Darroch

    Henry Y. Hwang Dean, Drucker School of Management
    Professor of Innovation, Entrepreneurship & Marketing

    Research Interests

    [Marketing] strategy, Innovation and entrepreneurship, Brand management, Knowledge management, Consumer behavior

  • Amy Shimshon-Santo profile image

    Amy Shimshon-Santo

    Program Director, Arts Management
    Associate Director, Center for Business & Management of the Arts

    Research Interests

    The Arts, arts management, nonprofit management, social enterprise, arts education, civic engagement

  • Kibum Kim profile image

    Kibum Kim

    Program Director, Art Business

    Research Interests

    Art Market Dynamics, Comparative Art Markets

  • Laura Zucker profile image

    Laura Zucker

    Senior Fellow, Arts Management Program

    Research Interests

    Arts management, Nonprofits

  • Alma Ruiz profile image

    Alma Ruiz

    Senior Fellow, Center for Business & Management of the Arts

    Research Interests

    Contemporary Latin American Art, Exhibition Making & Managing​

  • Melody Kanschat profile image

    Melody Kanschat

    Executive Director, Getty Leadership Institute

Where You Can Find Our Alumni

Request information about the Arts Management program

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Margo Cash

Assistant Director of Admissions and External Affairs, Sotheby's Institute of Art – Los Angeles
T: 909-607-1186 (Direct)
T: 909-607-7811 (Central Admissions)
E: margo.cash2@cgu.edu