The Master of Arts in Art Business offered in Los Angeles focuses on the visual arts with an emphasis on the commercial infrastructure of market players involved in exhibiting, promoting, and selling works of art.

The program provides a solid foundation in the business of art that is based on instruction from a distinguished faculty drawn from Claremont Graduate University, Getty Leadership Institute, and leading art scholars and professionals who are reshaping the industry.

Program Highlights
  • Core courses in finance, accounting, law, strategy, and marketing are followed by required courses such as art market dynamics, comparative art markets, and new venture creation.
  • You will choose from a wide array of electives, allowing you to personalize the curriculum based on your own interests and career path.
  • As an art business student, you will also benefit from access to the full curriculum of the MA in Arts Management.
  • You will benefit from field study, an important part of the Master’s program. You will go on regular trips in Los Angeles as well as abroad to experience the art world firsthand and get a practical example of what to expect in the industry after graduation. Past trips have included Hong Kong for Art Basel, Shanghai, and Mexico City.

Program at a Glance

UNITS
48 units

COMPLETION TIME
1.5 years

COURSES BEGIN
Fall

DEGREE AWARDED
MA in Art Business

Featured Courses

ARTBUS 317
Finance & Accounting for Creative Industries

Explores basic rules governing the preparation of financial statements in the creative industries, the flexibility that exists within these rules, the possible incentives of management to make choices from within these rules.

ARTBUS 319
Economics of Strategy & Design Thinking

Employs business-related tenets of economics to generate a modern, consistent, formal framework for strategic decision making, addressing issues ranging from outsourcing to new product lines.

ARMGT 410
Creative Industries Colloquium

Provides students with an introduction to the curriculum concentrations offered in the program that may be pursued in subsequent semesters. 

ARMGT 301
Legal Foundations for Creative Industries

Provides an overview of major art law and business topics, including the U.S. legal system, contracts, intellectual property, artist rights, authenticity and title, First Amendment, business structures, and business challenges.

ARMGT 321
Marketing Management

Examines the process of strategic marketing management and considers its role within organizations, exploring fundamentals of the marketing concept and considering its relationship to other concepts, like innovation and entrepreneurship.

ARTBUS 300
Art Market Dynamics

Introduces students to the structures and dynamics of international art markets: the people, places, and institutions responsible for the flow of works around the globe as well as by and through which they gain their value.

Curriculum

Semester 1
Creative Industries Colloquium (2 units)
Finance & Accounting for Creative Industries (4 units)
Economics of Strategy (2 units)
Legal Foundations for Creative Industries (4 units)
Marketing Management (2 units)
Intro to Art Business Dynamics (2 units)

Semester 2
Contemporary Art Markets or East Asian Art Markets or Comparative Art Markets (2 units)
New Venture Creation or Pre-Practicum (2 units)
Electives (12 units)

Semester 3
Capstone: Startup Studio or Practicum (4 units)
Electives (12 units)

Sample Electives*
The Gallery Business
Appraising Contemporary Art
Art Law
Social & Digital Media Marketing
Curating
Comparative Art Markets
Design Thinking
The Auction Business
Fine Art as a Financial Asset
East Asian Art History and Connoisseurship
Contemporary Art Markets

*Elective offerings are subject to change from semester to semester as new electives are added and some electives are discontinued.

Art Business Onsite
As an ever-evolving part of the cultural landscape, the art world has to be experienced to be understood, let alone mastered. Field study, which is called “Art Business Onsite” is a key component of the Art Business curriculum and offers students access to professionals and practitioners outside of Los Angeles as well as opportunities to gain familiarity with other global centers. Sites visited in the last two years have included Hong Kong, Beijing, Shanghai, Mexico City, and Las Vegas.

The Master’s Project
Every student in the Art Business program pursues a Master’s Project of the student’s own design. Beginning in their second semester, students generate ideas for businesses, products, research, exhibitions, or similar pursuits, which are then refined into proposals for the project. In the third semester, students take part in the Master’s Project Seminar, where they regularly share and critique projects as they move toward completion. At the end of the semester, every student or team submits a final deliverable (e.g. strategic plan, proposal, report, white paper, etc.) and gives an oral presentation to a panel of invited faculty and art world professionals.

Faculty & Research

  • Jonathan Neil profile image

    Jonathan Neil

    Director, Center for Business & Management of the Arts

    Research Interests

    Modern and contemporary art, Architectural history, International art market, Critical writing/theory, History of photography

  • Alma Ruiz profile image

    Alma Ruiz

    Senior Fellow, Center for Business & Management of the Arts

    Research Interests

    Contemporary Latin American Art, Exhibition Making & Managing​

  • Kibum Kim profile image

    Kibum Kim

    Program Director, Art Business

    Research Interests

    Art Market Dynamics, Comparative Art Markets

  • Jenny Darroch profile image

    Jenny Darroch

    Henry Y. Hwang Dean, Drucker School of Management
    Professor of Innovation, Entrepreneurship & Marketing

    Research Interests

    [Marketing] strategy, Innovation and entrepreneurship, Brand management, Knowledge management, Consumer behavior

  • Jay Prag profile image

    Jay Prag

    Clinical Associate Professor

    Research Interests

    Corporate finance, Investments, Economics of strategy, Macroeconomics, Nonprofits, Corporate culture

Request information about the Art Business program

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Margo Cash

Assistant Director of Admissions and External Affairs, Sotheby's Institute of Art – Los Angeles
T: 909-607-1186 (Direct)
T: 909-607-7811 (Central Admissions)
E: margo.cash2@cgu.edu