Affiliated Schools

“There is only one valid definition of business purpose: to create a customer.”

— Peter F. Drucker


The Drucker Customer Lab is designed with three audiences in mind: students, businesses, and thought-leaders. At the Lab, students will learn how to create customers, businesses will acquire new capabilities to transform into customer-centric organizations, and thought leaders can speed up the idea-to-product process through agile development to create customers faster.

The Lab provides an unbiased, award-winning environment in which graduate students and industry partners learn to quickly implement customer-centered solutions using key building blocks: