David Sprott

David Sprott is the Henry Y. Hwang Dean and a professor of marketing in the Peter F. Drucker and Masatoshi Ito Graduate School of Management and is on faculty at the University of St. Gallen in Switzerland. His research interests include retailing, branding, influence strategies, and marketing public policy.

He received his PhD in Marketing from the University of South Carolina and earned a BA in Business and an MBA from Kent State University. Prior to his arrival at the Drucker School, Sprott served as professor of marketing and dean of the College of Business at the University of Wyoming. At UW he led a renewed strategic vision embracing the student experience, quality academic research, and economic engagement of the state. Previously Sprott served on the faculty at Washington State University for more than two decades and held the Boeing/Scott and Linda Carson Chair of Marketing, among other leadership positions; he was a recipient of an Outstanding Faculty Research Award from the WSU College of Business.

Sprott’s research has been published in leading scholarly journals including Journal of Applied Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Journal of Retailing. His teaching interests include retail management, leadership, brand management, consumer behavior, sales management, and research methods at the undergraduate, master, and doctoral levels.

Sprott is the author and co-author of numerous publications, including serving as co-editor of Handbook of Research on Customer Engagement, (Edward Elgar, 2019).

He is a member of several marketing and consumer organizations, including the American Marketing Association, Association for Consumer Research, and Society for Consumer Psychology.

Co-authored with Bi, Sheng, and Andrew Perkins. (2021), “The Effect of Start/End Temporal Landmarks on Consumers’ Visual Attention and Judgments,” International Journal of Research in Marketing, 38 (1), 136-154.

Co-authored with Weber, T. J., Chris Hydock, William Ding, Meryl Gardner, Pradeep Jacob, Naomi Mandel, and Eric Van Steenburg (2021), “Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy,” Journal of Public Policy & Marketing, 40 (2), 184-205.

Co-authored with Cooke, Donna K., Frank DuBois, Rajeeve J. Sawant, and Len J. Treviño (2020), “Bringing the Dark Side of International Business into the Classroom,” AIB Insights, 20(1), 1-5.

Co-authored with Ding, William, Mario Pandelaere, and Hendrik Slabbinck (2020), “Conspicuous Gifting: When and Why Women (Do Not) Appreciate Men’s Romantic Luxury Gifts,” Journal of Experimental Social Psychology, 87.

Co-authored with Joireman, Jeff, Mark Mulder, Yany Grégoire, and Pavan Munaganti (2020), “You Did What with My Donation?! Betrayal of Moral Mandates Increases Negative Responses to Redirected Donations to Donor-to-Recipient Charities,” Journal of the Association of Consumer Research, 5, 83-94.

Co-authored with Hollebeek, Linda D., Tor W. Andreassen, Carolyn Costley, Phil Klaus, Volker Kuppelwieser, Amela Karahasanovic, Takashi Taguchi, Jamid Ul Islam, and Raouf Ahmad Rather (2019). Customer Engagement in Evolving Technological Environments: Synopsis and Guiding Propositions,” European Journal of Marketing, 53 (9), 2018−2023.

Co-authored with Liu, Richie L., Eric R. Spangenberg, Sandor Czellar, and Kevin Voss (2018), “Consumer Preference for National vs. Private Brands: The Influence of Brand Engagement and Self-Concept Threat,” Journal of Retailing and Consumer Services, (41), 90-100.

Co-authored with Albrecht, Carmen-Maria, Nicola Stokburger-Sauer, and Donald R. Lehmann (2017), “Adolescents’ Perceived Brand Deprivation Stress and Its Implications for Corporate and Consumer Well-Being,” Psychology and Marketing, 34 (8), 807-822.

Co-authored with Berger, Axel, Tobias Schlager, and Andreas Herrmann (2017), “The Game-Changing Role of Engagement: How Gamified Interactions Create Brand Relationships,” Journal of Academy Marketing Science, 81 (2), 1-22.