David Sprott
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  • Degrees
    PhD, Marketing, University of South Carolina
    MBA, Kent State University
    BA, Business, Kent State University
  • Research Interests
    Retailing, branding, influence strategies, marketing public policy

David Sprott is the Henry Y. Hwang Dean and a professor of marketing in the Peter F. Drucker and Masatoshi Ito Graduate School of Management and is on faculty at the University of St. Gallen in Switzerland. His research interests include retailing, branding, influence strategies, and marketing public policy.

He received his PhD in Marketing from the University of South Carolina and earned a BA in Business and an MBA from Kent State University. Prior to his arrival at the Drucker School, Sprott served as professor of marketing and dean of the College of Business at the University of Wyoming. At UW he led a renewed strategic vision embracing the student experience, quality academic research, and economic engagement of the state. Previously Sprott served on the faculty at Washington State University for more than two decades and held the Boeing/Scott and Linda Carson Chair of Marketing, among other leadership positions; he was a recipient of an Outstanding Faculty Research Award from the WSU College of Business.

Sprott’s research has been published in leading scholarly journals including Journal of Applied Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Journal of Retailing. His teaching interests include retail management, leadership, brand management, consumer behavior, sales management, and research methods at the undergraduate, master, and doctoral levels.

Sprott is the author and co-author of numerous publications, including serving as co-editor of Handbook of Research on Customer Engagement, (Edward Elgar, 2019).

He is a member of several marketing and consumer organizations, including the American Marketing Association, Association for Consumer Research, and Society for Consumer Psychology.

Co-authored with D. Cooke, F. DuBois, R. Sawant, and L. Treviño. “Bringing the Dark Side of International Business into the Classroom,” AIB Insights, 2020.

Co-authored with S. Bi and A. Perkins. “The effect of start/end temporal landmarks on consumers’ visual attention and judgments,” International Journal of Research in Marketing, 2020.

Co-authored with W. Ding, M. Pandelaere, and H. Slabbinck. “Conspicuous Gifting: When and Why Women (Do Not) Appreciate Men’s Romantic Luxury Gifts,” Journal of Experimental Social Psychology, 2020.